Kinely builds three connected products on one AI backend — TraqGym to run the gym, FreeForm Fitness to coach the body, and SquatSense to fill the floor. If you run a gym, coach clients, build equipment, or back categories early — this is how we win together.
Each product is strong alone and stronger together. They share a single movement-and-operations data layer, so every gym, every rep, and every game makes the whole system smarter.
A complete, India-first gym OS — and an AI that actually does the work, not just a dashboard.
Camera-only, no hardware, no app — a 30-second squat blitz scored on six biomechanical dimensions, built to spread on your gym floor.
Real-time, per-rep coaching across 8 modeled exercises — and the path to solving remote training.
Not a prototype — a production system running live at our first paying customer, eGym Lokhandwala in Mumbai — with a 214-tool AI agent and per-gym data isolation. Under the hood: 73 data models, 78 services, 224 tests, and 19 cron jobs.
Every gym runs on its own database and instance, with optional self-host using your own API key — an enterprise-grade privacy and franchise story that multi-tenant Indian SaaS can't match.
Write actions confirm first; an ambiguity protocol refuses to act on an unclear name; HMAC-signed, args-bound action links; per-day proactive budget caps; full audit logging.
Pick the model that fits — or combine them. Each is a clear exchange of value.
Designed so we win when you win. Channel default: 20% recurring rev-share for the life of the account (referral-only intros: 10% for 12 months), 12-month deal registration, and you keep the brand, billing & customer relationship — Kinely is the platform & data processor, with per-tenant data isolation.
| Stream | How it's priced | Who it's for | Margin shape |
|---|---|---|---|
| TraqGym SaaS | Per-location monthly subscription + add-ons; 30-day free trial | Gyms & chains | 90%+ software |
| FreeForm — Consumer | ₹499/mo or ₹4,999/yr Pro app | Members & athletes | ~94% |
| FreeForm — B2B licensing | Per-gym/month + camera station hardware at cost-plus | Gyms & OEMs | Software + hardware |
| SquatSense | Free funnel; corporate challenges & sponsored leagues | Brands & employers | Event / sponsorship |
| Channel / vertical | White-label license + 20% recurring rev-share | Resellers & partners | 20% to partner, lifetime |
Give us your current software's login. Nothing to export by hand.
We mirror your members, payments and memberships into TraqGym.
Your brand, logo and theme; your own isolated database.
Keep your old tool until you're ready. Cut over when you trust it.
Gyms share their core primitives — appointments, recurring billing, a customer roster, reminders, payments — with salons, restaurants and retail. 63M Indian MSMEs, most still on paper, all already on WhatsApp.