Movement intelligence

The AI operating system
for fitness.

We build the software that runs the gym, the AI movement intelligence that reads every rep from a single camera, and the game that grows the floor — one brain, three products.

Kinely OS in motion — real anonymized books from eGym Lokhandwala: 66 renewals worth ₹3.7L, Mar 2026 ▲30.2%, a new location going live. Try it yourself →
Running live in real gyms

In production today — not a pilot deck.

eGym Lokhandwala paying customer

11 years of one gym's books — ₹9.85 Cr, 17,852 payments, 10,442 members — migrated overnight and queryable live in the console. (the gym's own historical collections, not our revenue)

What we build

One company. Three products. One flywheel.

Most fitness companies pick a lane — a gym, an app, or a device. We built the full stack, on one shared movement-and-operations backend, because the value compounds when they connect.

The Products

Built, live, and in real gyms.

TraqGym · Live

A full operating system for the gym.

48 admin modules — members, billing, attendance, payroll, retention — with AI agents that actually do the work and chat-first operations: ask anything in plain language and get a verified morning brief. Chat ops are live on Telegram and in-app today, with two-way WhatsApp rolling out. Built for India: UPI, GST, no app to install.

₹3,999/location/mo (chains) · ₹4,999/mo single-site · 30-day free trial · overnight migration from your current tool.

Start free trial → Pricing → traqgym.com →
FreeForm Fitness · Beta

A biomechanics lab in any camera.

AI movement intelligence — real-time, per-rep scoring on depth, stability, symmetry, tempo and ROM across 8 exercises, with fatigue modeling and AI coaching. What hardware coaches charge thousands for, on a phone you already own.

freeformfitness.ai →
SquatSense · Live

A 30-second game that fills the gym.

The ecosystem's growth engine — camera-only, no app, no hardware. Do a 30-second squat blitz solo, or turn any gym TV into a live arena where players join by QR. The leaderboard recruits the next player — zero-cost growth, by design.

squatsense.ai →
The Ecosystem

Each product makes the others inevitable.

SquatSense fills the floor at zero cost. FreeForm Fitness turns a curious player into a coached athlete. TraqGym runs the gym that hosts it all — and every rep and rupee flows into one backend, compounding a movement-and-operations advantage no single-product competitor can assemble.

One brain. A knowledge graph of every rep and every payment — each product makes the others smarter. One chat. Kinely OS operates the whole ecosystem — ask anything, act on anything. The live window is at kinely.ai/app — Telegram live for our gym today, WhatsApp rolling out. See it think →

Technology

Camera-only. AI-native. India-first.

Production-grade software running in real gyms today — built on movement intelligence that needs nothing but a camera.

Per-rep biomechanics 8 exercise models On-device pose, ~12 FPS WhatsApp-native operations UPI + GST built in Per-gym data isolation Confirm-before-act AI agents
Company

Built in Mumbai. Operator-led.

Robin Carruthers — Founder & CEO

30+ years across India's advertising & media and fitness — a certified strength-and-conditioning and sports-rehab coach who reversed his own health (120→78 kg after 40) and runs eGym Lokhandwala day-to-day, the gym where TraqGym was built and tested on the floor. He lives the problem we solve.

Amit Kumar Das — Technology Advisor

Advises Robin's engineering team. 7+ years building at scale — Fynd (Reliance Retail), Microsoft, Jio, SAS — where he built Ratl.ai, Fynd's GPT-powered agentic test-automation platform used across JioMart, TIRA and Ajio.

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